524 companies win the Vietnamese prize for high quality goods

VIETNAM, March 25 – Vietnamese outlets attract people to shop. — VNS/VNA photo

HCM CITY – The Vietnamese High-Quality Goods Award will be presented to 524 companies this year.

They were selected from a list of 689 based on interviews with 13,648 customers in 60 provinces and cities and 1,981 vendors in Hà Nội, Đà Nẵng, HCM City and Can Thơ by the Business Association of High Quality Vietnamese Products.

The nominees were then screened by authorized local agencies and relevant industry sectors for transparency of information and legal compliance before being selected for the association’s prestigious award.

Vũ Kim Hạnh, chairwoman of the association, said among the 524 companies, there are some with product certification for a municipality.

So far, 177 companies have received the certificates of the Vietnamese High-Quality Goods Integration Standard.

Hạnh said Vietnam’s High-quality Goods Integration Standard program developed LocalG.AP, a transition standard from VietGAP to GLOBALG.AP, to bring more Vietnamese agricultural products to the global market.

The LocalG.AP program, run in collaboration by the association and GlobalG.AP, seeks to gradually guide farmers and cooperatives through international good agricultural practices that are accepted by the world’s most demanding markets, she said.

LocalG.AP-certified products are given a GLN code (LocalGAP number) by GLOBALG.AP, she said.

She encouraged companies to invest in and implement local and international quality management systems and standards, and said the program would help them sell their products worldwide.

Since early 2022, when the COVID-19 pandemic has temporarily abated, the association has been conducting a range of activities to inform and support businesses following the economic downturns of the pandemic and the Russia-Ukraine conflict.

It plans to work with relevant ministries to promote agricultural processing and help farm cooperatives adopt LocalG.AP standards, she said.

The awards ceremony will take place on March 29th at the Rex Saigon Hotel.

Nguyễn Văn Phượng, the association’s consumer survey expert, said the survey showed that consumers are increasingly interested in healthy products and convenient access.

Modern retail channels are playing an increasingly important role and traditional channels are no longer dominating the market, especially in big cities where the latter only has around 40 percent market share, he said.

The rapid development of e-commerce is an inevitable trend and presents excellent opportunities for both sellers and buyers, he said.

Online shopping has changed consumers’ psychology and shopping habits, while for young consumers online and offline shopping are seamless, he added.

The survey shows that consumer spending is limited, buying frequency is being reduced, so the market is still too difficult and sellers are sluggish.

At the same time, the company’s goods are still largely in stock, constantly trying to increase the “resistance” in the market.

In particular, the supply chain disruption has resulted in a much lower number of retail stores compared to before the COVID-19 outbreak, and many stores are still closed under “new normal” conditions.

Some companies in the group of best-selling products are affected by fluctuations in labor, input prices for production and business, and therefore work in moderation.

The distribution of the company’s products and the frequency of purchases by consumers both decrease with planned purchases, such as B. The volume of the consumer’s shopping cart sometimes increases, but the number of items purchased decreases.

Consumers mainly focus on products that meet basic needs and often only choose products from certain well-known companies and brands.

As for business activities, up to a third of businesses assessed by retailers continue to conduct customer care activities or run promotions and discounts related to the COVID-19 pandemic.

This is a valuable effort by the Vietnamese business community to stay in the market and maintain market share.

Văn Thị Thủy Tiên, marketing director of Qui Phúc Trading – Service – Production Company Limited, said that the pandemic situation has shown a change in consumer trends and behavior in recent years.

They are more active online, preferring contactless online purchases and cashless payments, she said.

In this regard, the company has endeavored to maintain both production and operations while actively contributing to social work and uniting to fight the pandemic, she added.

However, when promoting communication activities and products on the Internet, companies still needed the support of associations and state administrations; Organization of online trade shows and exhibitions to bring together businesses and consumers to shop on the internet. — VNS

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