Euronet Worldwide epay business segment drives Europe forward

LEAWOOD, Kan., April 7, 2022 (GLOBE NEWSWIRE) — epay, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), has integrated Alipay+, a suite of global cross-border mobile payment and marketing solutions from Ant Group, which it Enabled merchants to better serve consumers from all over the world to support in-store cross-border mobile payments via QR and barcodes at Müller drugstore chain in Europe.

Powered by Alipay+, epay’s POS integration solution provides single-connection access to a network of Asia’s leading digital wallets, connecting Müller drugstores to more than a billion Alipay+ users in Asia-Pacific. The epay solution also gives Müller access to other common payment methods and the digital value-added services from epay.

The integration of Alipay+ offers merchants significant potential

With innovative technologies and solutions, Alipay+ provides an easy way to attract digital-first customers and makes it easier and more convenient for merchants to serve users of Asia’s leading digital payment service providers. In particular, with the one-stop integration function provided by Alipay+, payment service providers and merchants can access all existing and later integrated digital payment methods provided by the solution through a unified interface and standardized business rules and without additional technical adjustment.

With retailers supporting Alipay+ payments, epay makes it more convenient for merchants to target users of Asia’s leading digital wallets such as KakaoPay, PayPay and Gcash. At Müller, epay first started with KakaoPay via Alipay+ and will follow with the other supported wallets. The process already started at Müller in Germany and Austria will be extended to other European countries and dealers in the coming months. epay will also bring Alipay+ payment services to its e-commerce solution via web and in-app connections.

“We are delighted to welcome Müller as the first retail chain in the German-speaking market to offer the in-store solution Alipay+, which helps Müller to better target international customers by offering them their preferred payment method,” says John Cai, Business Development Manager for Alipay in Germany, Austria and Switzerland: “Together with our partner epay, we can offer precisely the efficiency and convenience for merchants and consumers through our innovations in digital technologies.”

Payment variety and process efficiency for merchants

Retailers that have implemented epay’s checkout integration can add different payment methods at the point of sale from other contactless or contact-based card payments, QR and mobile payments, and value-added digital services such as gift cards and prepaid cards to the existing, dynamic connection. In this way, the retailer can react to constantly changing consumer needs and increase the variety of payments without any significant additional effort.

“Due to an increasingly international customer base, retailers are confronted with requests for a wide variety of payment methods at the point of sale,” says Dr. Markus Landrock, Managing Director of epay DACH Global Issuing Payments & Rewards. “epay covers the entire mobile payment infrastructure with just one dynamic interface. This means that payment methods can be easily integrated or replaced. And of course there is only one contract, one invoice and the highest security standards. This is a major benefit in terms of process efficiency for retailers. To do this, we work with strong partners such as Alipay, with whom we have a long-standing and trusting partnership, including the first Alipay implementation for Müller in 2018.”

How it works: Alipay+ payment is accepted at the point of sale in seconds

If customers from Asia want to pay with Alipay+ at a participating merchant, they open the Alipay+ QR code in their usual digital wallet on their smartphone and show it to scan. The cashier scans the code and the amount to be paid is displayed directly in the app. The customer then confirms the payment on their smartphone. The customer and the cashier receive instant confirmation of the transaction.

According to the company, customer satisfaction comes first at Müller. Part of this depends on whether the customer can use the payment method that is most convenient for them in store. The Alipay+ implementation from epay enables numerous new payment methods to be accepted and makes paying even more convenient for existing and new customers. That is why Alipay+ is an important building block in the payment mix.

Further details on Alipay+: and implementation via epay

Via Alipay+

Alipay+ provides global cross-border mobile payment and marketing solutions that enable merchants, especially small and medium-sized businesses, to better serve consumers around the world by collaborating with global partners.

Alipay+ is launched by Ant Group, the owner and operator of Alipay. As one of the world’s leading digital payment platforms, Alipay serves hundreds of millions of users by connecting them with merchants and partner financial institutions that offer comprehensive financial services and digital services for daily life.

About ePay

epay is a leading global full-service payment provider for payment processing and prepaid solutions, processing 3.12 billion transactions in 2021. The company has built an extensive network of retailers with 775,000 point-of-sale terminals in 62 countries to connect renowned brands with consumers around the world. The company offers a portfolio of gift cards (prepaid, closed loop and digital media), business incentives and payment solutions (card acceptance, terminals, e-commerce, mobile and internet of payment) for omnichannel commerce and offers its services thanks to its proprietary cash register integration software. epay is a segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), a Kansas-based company with 2021 sales of $2.9 billion, employs over 8,000 people and serves customers in 175 countries.

About Euronet Worldwide

Euronet Worldwide is a leading global provider of financial technology solutions and payments. The company offers payment and transaction processing solutions for financial institutions, retailers, service providers and private customers. These services include comprehensive ATM, POS and card outsourcing services, card issuance and merchant acquisition services, software solutions, cash-based and online initiated consumer-to-consumer and business-to-business money transfer services, electronic distribution of digital media and prepaid cell phone time.

Euronet’s global payments network is extensive – including 48,619 ATMs, approximately 343,000 EFT POS terminals and a growing portfolio of outsourced debit and credit card services managed in 62 countries; map software solutions; a prepaid processing network of approximately 775,000 POS terminals at approximately 335,000 retail locations in 62 countries; and a global money transfer network of approximately 510,000 locations serving 165 countries. Headquartered in Leawood, Kansas, USA, and 66 offices worldwide, Euronet serves customers in approximately 175 countries. For more information, please visit the company’s website at


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