GOtv’s commitment to empowering a generation of entrepreneurs in Nigeria
As part of its commitment to strengthen Nigerians economically through its various initiatives, GOtv has engaged over 8,000 young people through its Sabiman and Canvasser programs. Since their inception in 2016, they have provided a blueprint for success that continues to change lives and pave the way for new, dynamic entrepreneurs. According to GOtv Nigeria, the Sabiman program was launched to help selected applicants resolve various issues related to GOtv’s technical services.
The program influences participants in the basics of service activation, responding to customer inquiries, and general problem solving. You will also receive hands-on guidance from experienced moderators in methods of handling requests. Essentially, each beneficiary is guided to become their own boss, which according to GOtv, is the main goal of both programs.
GOtv Nigeria has invested over N 162 million in the initiative and currently employs around 8,000 young professionals in different parts of the country. The GOtv ‘Canvasser Program’, which provides successful applicants with basic marketing skills to make GOtv products more accessible to subscribers, has also turned many Nigerians into successful business owners apart from providing services.
Through all of this, the company has influenced life by teaching life changing skills and entrepreneurial developments with accompanying credentials. Aghadiuno Chiamaka Benedicta, a Sabimanin from Onitsha who has been a Sabimanin for five years, shared her experience at work and how it had changed her life after her former employer introduced her to the program. She said, “The training was insightful and I acquired many skills such as interpersonal, communication and problem-solving skills.
“We received a lot of start-up items from Multichoice, the parent company, including a POS machine that was loaded with a refundable fee of 20,000 to start my business, which was really a lot for me. I also got branded items like t-shirts and others to let people know we work for GOtv.
“My job as an agent is an outdoor-to-outdoor marketing strategy that enables us to meet our customers and find solutions to their charging and reconnection problems. As Sabiman, the most important thing for me is to have a good relationship with my clients in order to promote my job. ”When she talked about how it has changed her life, she said:“ Thank you Multichoice Nigeria very much for letting you Made me a better person and given me a life after losing hope. Truly, Multichoice is a place where they will positively change you to do magic. Beauty Nwaka, a GOtv Sabiman, switched from selling online subscriptions to being a GOtv proponent.
Warri-based Sabiman has grown its business to the point of adding more profits to its earnings. She says: “I’ve been on the project for a few years now and I can tell you that it was very good to work as Sabiman. Before GOtv came, I had a shop and introduced us to the Sabiman store. ”“ GOtv keeps surprising us and they always keep their promise, they always pay the agreed percentage when due. Sometimes they challenge us with goals and promise to give us more money if we achieve our goals, and if we do, they never keep their promise. “
“It is one thing to empower you and it is another thing if the person is serious about the plan or ability. Some of us go the extra mile to do this job and GOtv always recognizes us for what drives us to get better in business. ”Sabimen aren’t the only beneficiaries of the empowerment initiative. The advertising program running alongside Sabiman also provides inspiring testimonies. Oluwagbemi Sunday is an advertiser who says the initiative has renewed its belief that where there’s a will, there’s a way.
He said, “I learned technical skills in installation and engineering jobs. Morally speaking, I have learned how to approach people, to be an advertiser means to get customers / customers excited about the product. This has also contributed to my experience. Today I earn a stable income. I only became a recruiter two years ago and MultiChoice has helped me gain experience ever since. Equipped with all of these, I was encouraged with the idea of starting my own business in order to earn more money and also work as a recruiter. “
In separate chats, all respondents agreed that through its Sabiman and advertising initiatives, GOtv Nigeria has shown its commitment to removing more Nigerians from the unemployment market and enriching them through creative, intellectual and imaginative engagement in order to become better citizens and entrepreneurs who getting involved would in turn make a positive contribution to society.
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