Serge Blanco chooses New Fashion ERP to coordinate the overhaul of his entire IT environment

RUEIL-MALMAISON, France, March 8, 2022 /PRNewswire/ — Infor, the industry’s cloud company, announced today that Serge Blanco has selected Infor CloudSuite Fashion, an ERP solution specifically designed for the fashion, textile and luxury industries, to be part of of a project to overhaul its information system and implement a true omnichannel customer journey.

Learn more about Infor CloudSuite Fashion:

With 160 employees – half of whom work in boutiques – the Serge Blanco brand, which belongs to the LBY family group from Toulouse, has been dressing men for 30 years. The brand offers a complete wardrobe for men who break with fashion lines and codes to create their own style. It is inevitably unique. Serge Blanco defends comfort so that everyone can move forward, move and start well, comfortably and freely. With its experience and original values, in 2020 the brand became the official outfitter of the largest French rugby team, the Stade Toulousain, signing a collaboration with an exclusive collection.

Patrick SilvestrInformation Systems Manager at Serge Blanco, says: “Initiated in November 2020our project with Infor was triggered by business considerations that we were unable to address due to the obsolescence of our existing system and the increasing complexity of our distribution network.”

Other projects are being carried out in parallel by the company, such as the overhaul of its e-commerce website, which, like other applications, will be connected to Infor’s solution for end-to-end supply chain orchestration: from order taking to goods allocation, replenishment – and stock management (also in shops) up to the warehouse.

Serge Blanco, which offers two collections a year for its different lines, has a network of around 30 own stores, including four outlets France. In addition, the brand relies on a network of franchises, affiliates, 250 multi-brand stores and numerous corners in shopping centers and department stores around the world.

Aware of the upcoming modernization of his management system, Serge Blanco chose Infor CloudSuite Fashion in June 2021a modern, scalable ERP solution with a wealth of functions that, according to the specifications, did not require any specific development for a very good benefit/cost ratio.

“The decision was taken after a series of internal workshops organized by Elcimaï, Infor’s integration partner, involving the various departments concerned: production and purchasing, sales administration and after-sales service, commercial management, retail, logistics, accounting/finance and of course IT,” says Silvestri. “Apart from the fact that the solution covers more than 90% of our needs out of the box, the fact that we can rely on a fully integrated solution with a single repository is one of the main reasons for our choice .”

Bruno KienzelManaging Director of Elcimaï Business Solutions, comments: “Our teams, alongside those of Infor, were able to convince the company’s management of their ability to support the project as closely as possible to its business challenges and problems. The choice of cloud, including in relation to e-commerce, was then of course made for obvious reasons of non-replication and data centralization.”

A dozen users have been working on the redefinition of the processes since last July. Now it is time for the final validation of the requirements and the redesign of the various interfaces with a view to deployment planned for the third quarter of 2022.

Infor’s solution will be connected to five other applications, including expense management, payroll, the e-commerce website, the multi-brand B2B distance selling platform “The New Black” which owns the brand, the WSHOP Unified Digital Commerce SaaS platform, and Polaris’ cash register management software solution.

Philip MailletSales Director of Infor for France for SMB & Channel, said, “Infor CloudSuite Fashion enables fashion brands to manage all aspects of their business in one integrated, configurable and scalable solution, while providing an easy interface to third-party applications. Additionally, his multilingual capabilities should provide Serge Blanco with the right solution to support his international expansion, particularly in the US and Belgiumwhere the company already has a subsidiary.”

Silvestri concludes: “Given the professionalism of the Infor and Elcimaï teams and the initial feedback we have received, we are confident that this project will go well. As our businesses evolve, we can now approach developing the relationship with all of our customers with much greater composure.”

About Elcimai
Elcimaï is an independent French group founded in 1992 and spread over 14 sites in France France. Elcimaï employs almost 380 people in multidisciplinary professions divided into two areas of expertise:
– Elcimaï Consulting, engineering and architecture
– Elcimaï digital technologies and services
With this unique and complementary positioning, Elcimaï offers a global offer and responds to projects that combine consulting, implementation, construction, production and IT management. Elcimaï has been an Infor partner since 1999. Visit

about info
Infor is a global leader in industry-specific enterprise cloud software. We develop complete solutions for our focus industries, including Industrial Manufacturing, Distribution, Healthcare, Food & Beverage, Automotive, Aerospace & Defense and High Tech. Infor’s mission-critical enterprise applications and services are designed to deliver sustained operational benefits with security and rapid time-to-value. We are obsessed with delivering winning business outcomes for clients, and we continually innovate to quickly solve emerging business and industry challenges. More than 65,000 organizations in more than 175 countries – from Fortune 500 companies to SMBs – rely on Infor’s 17,000 employees and their deep industry expertise to overcome market disruptions and achieve their business goals. As a Koch company, our financial strength, ownership structure and long-term perspective enable us to foster enduring, mutually beneficial relationships with our customers, employees and partners. Visit

Media contact:
Richard Moore
Infor PR Manager, EMEA
[email protected]

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