Veea ™ and iFree Group launch TROLLEE ™ intelligent retail solution to transform the shopping experience


The TROLLEE shopping platform, developed by the iFREE Group and supported by Veea’s edge computing and advertising platforms, opens up new sales opportunities for retailers and increases customer loyalty

NEW YORK and SAN DIEGO and HONG KONG, September 28, 2021 / PRNewswire / – Veea Inc., a new York-based leader in integrated smart edge connectivity, computing and security technologies and iFree Group, a Hong Kong a conglomerate with global connectivity, smart city, smart retail and smart hospitality solutions, announced today that it will be exhibiting its newest product, TROLLEE, at Qualcomm’s Smart Cities Accelerate 2021, a global customer and partner event at Qualcomm’s headquarters in. , has presented San Diego At September 28thNS and 29NS.

(PRNewsfoto / Veea, Inc.)

TROLLEE is a state-of-the-art smart shopping cart platform developed by iFREE Group that provides one of the most advanced smart retail solutions by using hybrid edge cloud computing, Internet of Things (IoT), artificial intelligence (AI), indoor positioning systems , contextual digital advertising and other technologies built on Veea’s VeeaHub platform that will revolutionize retail and supermarket retail by bridging the online-to-offline (O2O) customer journey and experience.

iFREE and Veea have been working together on a range of Smart City, Smart Campus and Smart Retail applications for several years. TROLLEE Smart Shopping Cart, as powered by Veea’s VeeaHub platform, is one of several intelligent vertical solutions that are coming to market as a result of this collaboration. It is another example of smart city applications that also benefit from the VeeaHub platform’s AdEdge advertising solution. The AdEdge application, which runs on VeeaHub’s Linux server, delivers the content to TROLLEE’s display. AdEdge is a full-featured, end-to-end advertising platform that offers both cloud-based and local management of in-store advertising. Retailers can optionally implement other solutions supported by VeeaHub AdEdge, such as TROLLEE, or simply independently. The combined digital advertising solution AdEdge from TROLLEE and the VeeaHub platform is rewriting the rules of digital marketing. Retailers will benefit from increasing sales and a new source of much sought-after advertising revenue. The companies are now making the solution available for proof-of-concept testing at major retailers around the world.

VeeaHub â„¢ is a groundbreaking Smart Computing Hub product platform with a unique software architecture and a comprehensive range of wired and wireless connectivity, supported by comprehensive cloud-based network management, monitoring and maintenance services. The powerful Linux server of the VeeaHub software platform runs user applications completely isolated in for sure Docker container and supports multiple applications simultaneously on one or more VeeaHub units via the mesh network installed at the retail location, similar to the installation of last generation Wi-Fi access points.

VeeaHub’s highly integrated platform provides enterprise-class Wi-Fi 6, IoT and cellular connectivity solutions, including 4G and 5G SD WAN services, either as a primary or failover WAN connection, to a cloud based complete security stack for TROLLEE and other applications within the shop. It includes IoT connectivity including Bluetooth Low Energy (BLE) and Classic, Zigbee and LoRaWAN. VeeaHub nodes installed in the local network instantly create a self-organizing connectivity mesh, called vMesh, which simultaneously provides a computing mesh, a microservice-based service mesh, an application mesh and an edge intelligence mesh that also supports a high-precision indoor positioning solution.

Promotional content, special offers and / or coupons for in-store products are cached on VeeaHub units and instantly delivered when a buyer is close to the advertised products for an incomparable shopping experience. Downloading this content in real time from the cloud would not result in a satisfactory user experience due to the latency and lack of tight integration with indoor positioning systems.

Buyers can find what they need more efficiently while the checkout is streamlined, reducing staffing requirements. Based on the shoppers ‘journeys through the store, the retailers’ planograms can be highly optimized for most shoppers through machine learning and AI. Customers will use this virtual, personal shopping device as a concierge to receive recommendations, discounts and product reviews to make their shopping experience unique, memorable, immersive, fun and most importantly, easy.

Veea’s AdEdge contextual digital advertising solution is a sophisticated advertising platform that Addresses customers or visitors intelligently and closely anywhere in the real world with interactive and immersive advertising from a global network of advertisers. It processes real-time data from multiple sources to deliver holistic insights and deeper information on ad performance, viewer attention, demographics, and buyer preferences. For the first time, retailers can set a full range of ad campaign goals and restrictions delivered locally via the VeeaHub platform’s Content Delivery Network (CDN), with the ability to cache ad content for targeted, personalized advertising, aided by its high-precision Indoor Positioning solution.

VeeaHub supports the TROLLEE platform for the delivery of real-time ads and promotions, coupled with in-store location beacons, so retailers and brands can target customers at the perfect moment to influence their purchasing decisions. It leverages its integrated AI and activity monitoring data collection software to make simple automated decisions that improve the overall shopping experience and overall customer satisfaction, thereby improving customer loyalty and profitability. The solution is ideal for supermarkets and “big box” retailers.

The platform can optionally be integrated with the retailer’s loyalty program and / or POS to link all of the above to customers’ purchase history in order to provide the most satisfying shopping experience while significantly increasing the value of in-store advertising by reporting the ad conversions to increase.

TROLLEE tests are now running in South East Asia, China, and Japan receive positive feedback from major retailers. One of the largest supermarket chains in the region worked closely together on the development of TROLLEE.

“This is a revolutionary technology that really improves sales opportunities for hypermarkets. TROLLEE can be built into existing shopping cart inventories, allowing retailers significant cost savings and an immediate roll-out that will quickly cover their initial investment,” said Soh Wei Hong, CTO of the iFREE GROUP. “TROLLEE is driving Martech, Edge AI, Data Intelligence, Smart iOTs, AR Spatial Computing and Omnichannel to take intelligent retail technology to the next level.”

“Retailers must join the digital transformation revolution to grow in today’s hypercompetitive markets,” said Allen Salmasi, Founder and CEO of Veea. “TROLLEE provides an easy-to-use, cost-effective and powerful platform to increase profit margins through increased sales, customer loyalty and new profit centers, while eliminating overheads by cutting hard costs and achieving new efficiencies. This breakthrough innovation offers all of that in a fun, easy-to-use, interactive and immersive way with the ability to share these experiences with friends and family in real time, which can cause the in-store ads and promotions to go viral while keeping customers coming back for a more fun shopping experience. “

You can find an introductory video for the TROLLEE Smart Retail Solution here.

TROLLEE demonstrations are being offered today in Veea’s Smart Cities Accelerate exhibition space. Tuesday, September 28th and tomorrow, September 29th.

Find out more about the Qualcomm Smart Cities Accelerate event here.

Veea solutions are available directly from Veea and the Microsoft Azure Certified for IoT marketplace. For more information, please contact [email protected]

About Veea
Veea â„¢ redefines and simplifies secure edge computing, improves application responsiveness, lowers bandwidth costs and eliminates dependency on the central cloud. VeeaHub® Smart Computing Hubs â„¢ integrate a full suite of connectivity options, application processing power, and a full security stack to form a resilient edge computing platform with dynamic connectivity and application network that can be easily deployed from the cloud and centrally managed. Veea Edge Services run over this application network to provide secure remote access, IoT / IIoT / AIoT and a wide range of intelligent applications. These elements, along with a range of groundbreaking industry-specific applications, include the Veea Edge platform, which is designed to meet the needs of businesses in smart buildings, smart energy, smart cities, smart construction, smart farming, smart retail and other industries. Veea’s Virtual Trusted Private Networking (vTPN â„¢) solution, based on unique and highly secure VPN technology and cloud-managed full-stack security services, provides the secure connection for most intelligent vertical market applications, including remote and work -from applications, simple and inexpensive – home workers and branch offices. Veea was founded in 2014 and is headquartered in New York, NY, with its development activities mainly in its engineering offices in Bath, UK, and Iselin, New Jersey, USA, together with sales and support offices at several locations in the USA, France, South Korea, and Brazil. Veea was named a 2021 Cool Vendor in Edge Computing by Gartner. Visit for more information. Follow us on Twitter and LinkedIn.

About the iFree group
The iFREE GROUP is a global, diversified intelligent technology company with a mission to improve the future of mankind by delivering cutting edge IoT and connectivity solutions, breakthrough product innovations, revolutionary experiences and technology-enabled services. The iFREE GROUP businesses include Travelution â„¢, Investment Banking, Real Estate Development, Product Research and Development, Smart Education, Connected Homes, Advanced Theme Parks, Smart City Solutions, Smart Safety Management, Smart Social and Community Improvement, and Oncology and Cancer Research and Development. With global offices in 34 countries, 24 regional offices and 6 dedicated internal R&D teams in China, Hong Kong, Japan, Malaysia, United Kingdom, and The United States, the vision of the iFREE GROUP is to build a connected future for a smarter and better world.



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SOURCE Veea Inc.

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