What does it take to build a better shopping cart? – RetailWire

06 Dec 2021

A university study found that shopping carts with two parallel handles instead of the standard single horizontal handlebar could increase grocery store sales by 25 percent over standard carts because they work the biceps instead of the triceps.

“Psychological research has shown that triceps activation is linked to rejection of things we don’t like – for example, when we push something away from us or hold something away – while biceps activation is linked to things we like – for example, when we pull something or hold it close to our body, ”said the researchers at London’s Bayes Business School in a Press release. Instead, the study looked at the use of a “Newly designed trolley with parallel handles – like a wheelbarrow – activates the biceps muscle. “

Bicep flexing theories aside, shopping carts remain largely similar to these today. developed in the 1930s by Sylvan Goldman, then owner of Oklahoma’s Humpty Dumpty supermarket chain. The invention, inspired by a folding chair, replaced small wooden or wire baskets that quickly became too heavy as buyers added items in the aisles.

The second major innovation to shopping trolleys came about in the 1940s with the invention of the swinging rear door by Orla Watson, which made it possible to stack shopping trolleys to save space.

Among other innovations Whole Foods in 2012 debuted a “Smarter Cart”, equipped with a Microsoft Kinect sensor bar and a Windows 8 tablet that could recognize which items were placed in it, assigned them to a shopping list and followed the buyers through the store independently. The Chaotic Moon Cart said: responded to voice commands, offered recipe suggestions and recognized when an item did not meet a specified dietary restriction, e.g. B. gluten free.

In 2016, Dallas-based Dieste revealed its AI-powered CartMate that offered Shoppers the best routes in the store based on their shopping list. Based on previous purchases, shopping lists, and social media activity, CartMate promised to find and suggest offers and coupons tailored to the buyer.

However, none of the projects caught on, and for the practical shopping cart, a device like New York Times Article from last October that was described as “the heart of every grocery store”.

In January, Kroger started by testing an intelligent shopping cart, the KroGo, which eliminates the need to pay.

DISCUSSION QUESTIONS: Why has the standard shopping basket not changed significantly since it was introduced at the beginning of the 20th century? Do you still see an engineered, self-driving future for grocery carts?

Brain trust

“A lighter car with additional electronic intelligence is overdue, but it has to be affordable for the dealer and very accurate.”


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